Customer segmentation tools
Daydreaming about cloud customer segmentation tools
Unless you know how to use and do analysis on marketing data to improve your business, it’s meaningless. With Zendesk Explore, we spend a lot of time daydreaming about customer segmentation tools and ways to create data that's meaningful. Here is just one of our daydream trips (and four more if you wish).
Analytics, not anecdotes
- When a key metric, like customer satisfaction, starts to lag, it’s obvious you need to change something. But what? Slicing key metrics by customer segment allows you to view and pinpoint the source of the problem. Then target improvements for that specific customer base. Much easier than trying to raise the metric across the entire customer base!
- Segmentation can be based on which products they own, their geography, or the history of their interactions—as long as the segment is defined by some important trait that could make customers behave differently from the baseline.
А вы знаете?
Stop dreaming. If you really want to put your company data to work, customer segmentation tools can take you a long way. Check out our playbook on customizing Zendesk Explore to read more about techniques to add context to your customer data.Важно каждое взаимодействие с клиентом
У нас есть еще много материалов на эту тему (см. ниже).
There’s a lot more where this came from. Keep exploring the world of customer service and customer segmentation tools.